Vinyl Window Graphics – A Cost-Effective Way to Enhance Your Store Visibility

The advertising industry is always changing, but old-school methods like window graphics never go out of style. They are an effective way to promote your business to current customers moving in and out of the building or passers-by. Using custom window graphics is a great way to boost your visibility without breaking the bank.

Window graphics are printed on vinyl sheets and then cut to size, which means they can be small – no bigger than your thumb – or large enough to fill a storefront window. They can be fully transparent or opaque and can be applied to any glass surface. Depending on your needs, you can choose from a variety of finishes including clear (transparent), translucent, one-way viewing, perforated, and frosted.

Whether you need to highlight your business’s hours of operation, a new product, or a special sale, the possibilities are endless. The best part is that they can be easily removed and re-installed without damaging your windows, making them perfect for seasonal and short-term signage.

To install a window graphic, first ensure the glass is clean as any dirt or dust can prevent it from adhering properly. Then, carefully remove the backing of the graphic and start applying it to the window, smoothing out any air bubbles or wrinkles as you go. Afterwards, you can apply an application fluid to help the graphics adhere and reduce any hazing or water pockets that may appear.

Once you’ve applied the window graphic, eyeball it to make sure it’s precisely positioned before removing the paper liner. If you’re not comfortable eyeballing it, use a tape measure and level to get the exact positioning you want. Lastly, peel away about a squeegee length of the liner at a time to prevent the adhesive from prematurely setting.

Aside from boosting your business’s visibility, window graphics are also great for branding, allowing you to create a consistent look and feel in all of your retail spaces. You can even use them for office spaces and conference rooms to add a little extra flair or to create a more professional atmosphere.

While it’s always best to hire a professional for any large format printing project, installing window graphics is relatively easy. Just be sure to follow the tips below to avoid any mistakes that might result in costly reprints.

Invest in quality window graphics that will help your storefront stand out from the competition, drive more traffic, and increase sales. Then, take advantage of other marketing opportunities to drive your message even further. For example, you can participate in local events such as Fourth of July parades and community block parties to spread the word about your brand and attract new customers. Or, you can promote your business at farmers markets by handing out promotional items to would-be shoppers. Regardless of the type of business you have, you can rely on Corpus Christi Sign Company for the high-quality materials and cutting-edge print methods necessary to create a stunning display.